By Cait McKeon

Twitter, a social media phenomenon created by software architect Jack Dorsey, has swept its way across the world on the back of the little blue bird they hold as their logo.

As an easy access social media site, Twitter has recently been recognized for playing a practical part in the lives of college students. It cannot be compared to the camaraderie of Facebook or the wishy-washiness of MySpace–Twitter has been holding its own. This once small, podcasting company is now helping to secure the future of many college graduates, as well as students still currently enrolled and grasping at their future job prospects.

Photo taken by Ron Brown

Kevin Burrows, a broadcast journalism sophomore here at Michigan State University, has discovered a way to use Twitter to his utmost advantage. After following his idol, news anchorman Vic Faust of Channel 7 Action News Detroit, on Twitter, Burrows decided to take the opportunity and contact Faust about following him on a job shadow.

“I just tweeted at him, ‘Hey what do you think about me doing a job shadow with you, it’s a requirement for my JRN 200 class’, then he asked me to call him,” Burrows explained. “The opportunity definitely made me realize that this was exactly what I wanted to go into.”

For Burrows, this opportunity was one that may have placed him on the map for future job prospects in the field that he truly aspires to be in. Across the country, students, professionals, and everyday citizens are using Twitter to grab at small and large breaks for their careers.

“Start by having a professional Twitter account – think of your future employers. Follow people of your professional interests so they can tell that you’re serious about this career. I followed Vic, but also many of his co-anchors and also many larger anchors such as Katie Couric,” said Burrows. “Think about what’s important and what you want to say. The first tweet should be simple but meaningful… that first tweet is crucial.”

While many of us are currently still getting into the swing of Twitter, companies are using it to their full advantage to see who is available to them, and also how they can make themselves available to their consumers.

Lauren Simonetti, a recent advertising graduate of Michigan State University, uses Twitter and LinkedIn to connect with companies that she has a personal or professional interest in.

“Twitter can be a great resource of information. Companies I followed would often post job opportunities on social networking sites before I found them using another resource,” said Simonetti.

Twitter offers a particularly easy and acceptable way to be able to stay in contact with opportunities one might be interested in.

“I used Twitter to connect with professionals and companies that I had previous interaction with. I made it a point to connect with professionals via Twitter after we had met at a career fair or through any of my internships,” Simonetti explained.

The ease and availability that Twitter is able to offer to college students, as well as the general public, is something that works well in the favor of those who are using the social media tool for professional reasons.

“Twitter is more legitimate than say, Facebook, because it’s more personal,” said Burrows. “You know it’s them and that you’re contacting them directly; anyone could pretend to be someone. Think of twitter as being trustful for professional interests.”

Twitter is a social media of give and take – what you put into Twitter is what you will get out. When close to 65 million tweets are being pounded out of computers, iPads, iPhones and other electronics daily, to be noticed, one needs to stand out from other generic tweets that are being tweeted by millions of people around the world.

“Demonstrate that you are engaged in the industry you are studying and people will take notice! Even if it doesn’t gain you an interview, it may play a significant role in getting you the [right] job,” said Simonetti.

Bonnie Bucqueroux, a journalism professor at Michigan State, uses Twitter as a learning tool in her classrooms to expose her students to social media.

“I encourage my students, rather beat them over the head, to use Twitter as crowd sourcing. Here are your story leads and where you build connections,” said Bucqueroux. “They need to begin following those in different communities to build connections, promote their stories, and gather better leads.”

Twitter does not stop being beneficial once college has come and gone away, but continues throughout when graduates search for more professional opportunities.

“Twitter has continued to be a great networking tool now that I have began my professional career. Many of the prospects we target come to us–a marketer’s dream–because we are providing relevant, compelling information that they want,” said Simonetti.

The help that Twitter lends does not stop with helping to secure professional opportunities, but also keeps people in tune with the most current and up to date proceedings of news, events, and promotions. While learning of news happenings in America, one can also hear the comings and goings of news all of over the world as Twitter is currently international and able to be read in sixteen different languages, expanding the marketplace for professional opportunities that much more.

While Twitter is a fun and interactive social media site, it can be used to a much higher potential by students and employers alike.

“Like you’ve been told by every professor at Michigan State University, human resource professionals pay attention to who you are on social media sites,” said Simonetti.

With this advice said, students should remember to keep their Twitter as professional as possible.

“Jay Rosen, a professor at New York University, once said that on Twitter there is mind casting and life casting,” Bucqueroux said. “Life casting is when you always tweet about how you’re going to grab a latte. Mind casting is tweeting about how making a latte works, news about recent events surrounding the latte, rather than just the latte itself. In this, you can deal with serious matters on twitter, not just use it as a marginal communication device.”

Your teachers were never pulling your leg about professionalism and your future, and now Twitter can truly help and secure that position you once thought was out of reach. With the help of professors and peers, that small blue bird may one day take a hold of the current job market and transform it into something much more futuristic than this world could have imagined.

Source: Google Images

Twitter, the bird-themed micro-blogging website, has been taking the world by storm since the first Tweet was posted in 2006. MSU is certainly no exception; there are many ways in which students and faculty are utilizing the social media website both inside and outside of the classroom and everywhere in between. Here are a few instances of how Twitter is changing the way people and organizations think and do different things.

Twitter in the Classroom

Jeffery Elsworth, hospitality business professor, has his students use Twitter in almost every class he teaches, mostly as a way for him to post interesting articles related to class discussion.

“I tried other formats like Angel and Facebook, but I found that students either didn’t check Angel regularly or their newsfeeds would fill up and they wouldn’t know that I had posted anything,” Elsworth said. “With Twitter, each class could have its own place where I could post different items and that students would be able to find and access easily.”

Elsworth will occasionally have an in-class quiz to ensure that students are actually paying attention to the materials he puts on Twitter.

“Most HB students will have me as a professor at least once during their undergrad years,” he said. “After they’ve had me for one class they’ll know to at least marginally pay attention to Twitter in regards to what we’re talking about in class, otherwise they’ll miss important information.”

When he first started using Twitter a few years ago, Elsworth said he would get a handful of students at the beginning of the semester that knew about and/or were using the site. Now, roughly three quarters of his students in a given class knows what Twitter is and roughly half of them actually have accounts.

No matter what class Elsworth is teaching, he stresses the importance of using Twitter in the real world.

“If you’re interested in working for a specific company, follow their Twitter feed,” he said. “It’s a great way to learn more about the company and could potentially give you specific situations or events that you could discuss in an interview.”

Journalism professor Karl Gude doesn’t just encourage his students to use Twitter – he requires it. Twitter is a major component of his JRN 203: Visualizing Information class. Gude uses the social media platform to post assignments and only allows students to ask questions about grades, projects and other class-related topics through tweets on the class’s Twitter page. Despite the necessity of making a Twitter account Gude said he still has a few students that don’t seem very interested in using it.

“One of the best ways I’ve found to provide students with a powerful argument for why Twitter is effective is when I post information that only students following the class’s account will know about,” said Gude. “For example, I tweeted that whenever I say the phrase ‘What’s for dinner?’ in class, all of the students should stand up. So the next day in class when a student had a question about the relevance of Twitter, I said ‘What’s for dinner?’ and at least three quarters of the class stood up; the girl who asked the question has since been actively tweeting about JRN 203.”

Gude said that Twitter and other social media platforms are changing the way that journalism and other industries function. He even went so far as to say that a student or faculty member’s refusal to use social media either in the present or the near future would ultimately be their demise – “You can’t dwell on the past,” said Gude. “You won’t get a job.”

How to use Twitter

According to Gude, there are essentially two ways in which Twitter is used. First is the personal level, where an individual has their own account where they post tweets similar to Facebook statuses. The difference from Facebook is that while there is a 140 character limit on tweets, the tweets can be about virtually anything and can be seen by virtually anyone – in other words, there’s a much wider audience and less privacy.

Photo credit: Kaleigh Robichaud

There is also the option of retweeting what other users have said and different individuals, organizations or businesses can be tagged in the tweet. In this way, something that was posted on one account will show up in the newsfeed of another account. This allows the post to be seen by a larger or more diverse group of followers than the original account may have had. Examples of this way of using Twitter include celebrity accounts like Ashton Kutcher and Conan O’Brien as well as business accounts where a company representative tweets about events or news updates related to the company or something in which the company has an interest.

The other main way to use Twitter is as a means of mass communication. With retweets and the use of hash tags (such as #MSU or #JRN203), Twitter can be used to send out information about events or promotions quickly and conveniently. In addition, tweets don’t require a professional demeanor.

Students Who use Twitter

Lauren Montemurri, a professional writing senior who uses Twitter both for personal and professional purposes.

“I was encouraged to use Twitter over the summer by the professors of my study abroad program in London, Mass Media in the UK,” said Montemurri. “Now I use it all the time to post things that interest me such as really cool photo shoots and fashion ideas.”

Montemurri also uses Twitter in a professional sense through her social media internship with BeSpartanGreen, a program through the Office of Campus Sustainability that works to educate the university about different environmental issues. She said the difference between a Twitter account for an organization as opposed to her own personal account is that she tweets items that she thinks would be interesting to BeSpartanGreen’s audience and tries to find different ways to get people to follow the organization.

“What’s interesting about Twitter and other social media is that the goal for the organization or company is not to sell a product but to get their audience to have a conversation with them,” said Montemurri.  “It’s two-way communication as opposed to the traditional one-way communication that most companies and organizations are used to.”

“With Twitter especially, there are very little guidelines on how to use it so it’s kind of like feeling in the dark,” Montemurri said. People are trying to make social media strategies but for now it’s mostly just trial and error.”

While Montemurri said she finds Twitter to be useful in her internship and as a way to get information out to a wide audience, she added that given the choice between Twitter and Facebook that she would stick with Facebook.

“With Twitter you get to hear a little bit about a lot of different things; Facebook is much more personal,” said Montemurri.

Another professional writing major, junior Lauren Ebelt, gave a similar answer when asked if she would pick Facebook or Twitter.

“More people I know use Facebook, and there are so many more functions on Facebook than there are on Twitter,” said Ebelt. “With Facebook, I can upload photo albums, play games, send messages to my friends, chat with people, or check out different events. With Twitter it’s just status updates over and over again.”

Ebelt has been using Twitter for approximately a month, mostly as a personal account but also as a way to network with potential employers. Despite knowing almost nothing about the site initially, she found it quick and easy to use.

“There’s a step-by-step sign-up process and they give you these goals to follow in order to set up the account,” she said. “The people at Twitter made it really user-friendly, especially for people like me who are sort of technology illiterate.”

Ebelt said she still prefers other forms of communication, but added that Twitter is slowly growing on her.

“The more you use it and the more people you follow and the more people that follow you, the more fun it is,” she said.

MSU Faculty and Students to use Twitter in Future

According to Dr. Cliff Lampe, associate professor and director of the Social Media Research Laboratory in the College of Communication Arts and Sciences, Twitter will probably continue to grow and fill its particular niche in the world of social media.

“For MSU students in particular, Twitter can be very useful since it is a way to follow things like politicians or organizations and receive news or information that has been filtered by these sources,” said Lampe.

Lampe added though that most of the current users of Twitter are slightly older than college students – mid- to late 20s. The reason for this, said Lampe, is that Twitter was launched at a time when it was useful for this slightly older demographic. For most college students they are not at a place in their lives where Twitter is especially useful.

“That is not to say however that MSU students are not using Twitter and using it effectively,” said Lampe. “[2009 MSU grad] Brett is an example of an incredible Twitter user who used it in relation to his work with Remind 101, a program where you send in your class schedule and receive texts about homework assignments.”

Lampe also pointed out that social media is not necessarily a new concept. “We’ve had social media for decades, but it was mainly populated by, for lack of a better term, nerds,” said Lampe. “Only recently has there been a context collapse – it’s no longer just a small group of people with similar interests. Facebook for example was originally just college students but now it’s being used by a much broader spectrum of people. Twitter is exactly the same way.”

For this reason, Lampe said it is difficult to predict if Twitter will still be useful in the next decade – things could change or a new and improved social media platform could be created that renders it obsolete.

Twitter as a Communication Tool

Despite being fairly simple to use, Twitter is in fact a fairly complex form of social media that is changing the way businesses and universities think and act. At MSU alone there are professors using it as a teaching tool and as a way to supplement more traditional ways of learning. Students are using it for personal and professional networking and as a way to keep in touch with the world outside of college.

Twitter is a news mediator, a large-scale communication tool, and a platform for promoting different events and information. It may not be used by everyone on campus, but those that are using Twitter are using it in diverse and effective ways that ultimately improves their educational experience at MSU and beyond.

Students use their laptops in class (photo credit: Brett Ekblad.)

Clacking keys, scrolling party pictures and alluring wireless Internet on the laptop of the person in front of you quickly draws attention away from the professor and his oh-so-interesting explanation of igneous rock. In a class of hundreds of students, Facebook stalking will go completely unnoticed. And when the people around you start flicking through pictures of their weekends and trips to Europe, the small voice of one’s subconscious asks, “When will you ever need to know the life cycle of a rock?”

Laptops are becoming a constant presence in college classrooms, but are they becoming a distraction that hinders learning in a college course? Educators from MSU and beyond have a variety of opinions about whether laptops are learning tools or simply their competition.

In the digital age, students must know how to use the technology around them. Assistant statistics professor Jennifer Kaplan feels that laptops have much to offer a college classroom.

“Honestly, I could do a whole lot more with class if students were required to bring laptops,” Kaplan said. With advancing technology, class time would be much better spent using the statistic software available.

By using these resources, Kaplan explained that students would be able to have a more hands-on experience.

Elementary education teacher Jane Cagwin explained that the upbringing of children affects how they learn. Children are receiving less verbal stimulation while developing, requiring a more sensory learning experience in later years.

“Smartboards and other touch screen devices bring in the sense of touch when learning,” Cagwin said. “The more sensory systems engaged when information is taught, the more likely the students will retain the information.”

Laptops in the classroom engage students’ sense of touch and sight, making it easier to retain and understand the information being taught for sensory students.

The presence of laptops can also better classroom communication, leading to better understanding.

One professor at the University of Michigan found a unique use for instant messaging. Kaplan explained that this professor opened a chat room between the students and the teaching assistant. This allowed students to type questions to the TA during the lecture, in order to clarify confusing concepts.

Despite the convenience that laptops provide, they can also create many problems. Some students cannot resist the temptation of the Internet. They attempt to take part in multiple activities such as checking Facebook and answering emails while listening to the lecture.

“We as adults think that we are doing more when we multitask,” Cagwin said. However, she explains that the human brain focuses best on one topic at a time.

“Less focused attention leads to less information stored in our long term memory,” Cagwin said.

Senior education major Melissa Byl said multitasking is harmful in a classroom.

“As a teacher, allowing multitasking is ‘asking for it,’” Byl said, explaining that the “it” means “not being able to focus on the task at hand.” Without one’s full attention on the lesson, a student cannot get the full potential out of the class.

On the other hand, public relations doctoral student Thomas Isaacs explained that regulating laptops only creates a student-vs-professor attitude.

Some classes are full of laptops, for note-taking or otherwise (photo credit: Abby Herber).

Isaacs encourages students who wish to surf the web during class to sit at the back of the class where no other students will be distracted. Isaacs explained that, although he has a large class, it is important to maintain a class discussion to keep students engaged.

However, Kaplan feels like laptops aren’t the root of the issue.

“The students who are paying attention to something else on a laptop wouldn’t be listening to me anyways,” Kaplan said.

Therefore, these professors must find other ways to encourage students to pay attention and use laptops for beneficial purposes only. As Kaplan walks up and down the center aisle of the class, she warns students that anyone caught on Facebook will be playfully ridiculed.

With the size and the variety of college courses, regulating laptop use is hard to do.

“For me, most of my classes are smaller, so it’s frowned upon,” studio art junior Stephanie Luscombe said.

Students must decide whether the money they are paying for the class is worth paying a little attention. So as your professor continues his monologue, which will win your attention: a rock or the photos of your friend’s boyfriend’s cousin cliff-diving off the coast of Mexico?