During a CNBC interview with Julie Aigner-Clark, founder of The Baby Einstein Company, she said that one of the things she admires most about business is when people are willing to listen to the ideas of someone who may not necessarily be “the boss.”
“I admire bosses who can listen to people who work for them and accept their ideas and believe that the idea of the person who answers the phone can be just as valid and excellent as the person who has the Harvard MBA,” Aigner-Clark said.
A Michigan State University College of Education class of 1988 graduate and former school teacher, decided she would create a video that would expose toddlers and children to the arts in a way that was easy to understand.
Five years after its release, The Baby Einstein Company generated nearly 20 million dollars in sales before it sold its rights to The Walt Disney Company.
With the ultimate goal of her videos to allow families to spend time together, Aigner-Clark said in her CNBC interview that her dream would to be able to balance her work life so that it does not interfere with the amount of time she spends with her family.
“My dream is to try to maintain the closeness that we have as a family as my kids get older,” Aigner-Clark said. “… We just have such a wonderful family life.”
Although her The Baby Einstein Company, that she started from her home as a stay-at-home parent, is just a tidbit of the amazing things that this MSU grad has accomplished. She has been featured in innumerable media outlets including USA Today, CBS Nightly News, Oprah, The Today Show, Good Morning America, The New York Times just to name a few.
Also, she has been personally honored at the president’s State of the Union address, and is also the founder of The Safe Side, which is an organization that has dedicated itself to the safety of children and is partnered with The National Center for Missing & Exploited Children.
But she is not done yet. Her recent company that was released this year—called Baby Bytes—is an interactive application that can be downloaded by parents for on-the-go baby and toddler engagement. Using the research done by Dr. Elizabeth Vandewater, an associate professor at the University of Texas – Austin, Aigner-Clark was able to fine-tune her application to make it as user-friendly as possible for babies.
Ultimately, the ideal personal qualities that an individual should have to be successful are to be optimistic and do whatever it is that you love, Aigner-Clark said during her interview.
“I admire people who make choices based on good priorities,” she said. “I admire people who do what they love, who aren’t unhappy in work, who see the good things in everything.”